River Rock Communications

Bios

Catherine Bolton
Catherine Bolton has more than 30 years experience in the public relations and communications industry. Prior to returning to northeast Pennsylvania where she served as project director for Wall Street West, Catherine was the president and chief operating officer for the Public Relations Society of America (PRSA). At PRSA, Catherine was an advocate for the public relations profession and a frequent speaker on the crisis communications and planning.

Catherine was instrumental in the restructuring of the 30,000 PRSA-member organization during her tenure and also was responsible for the re-branding and financial turnaround of the Society, and its many related products, including, The Strategist and Tactics, the PRSA website, and the organization’s professional programming initiatives. She also was a founding board member of The Global Alliance of Communication and Public Relations. 

Previous to her PRSA association, Catherine served as a vice president and director of Worldwide Communication Programs for International Copper, a marketing organization for the copper industry. There she established a worldwide public relations network and marketing communication programs to encourage the use of copper products and respond to questions of sustainability and health regulations relating to copper in the environment. 

Additionally, she held various directorial roles at Akzo Nobel Salt, WNET Public Television, and The Princess Grace Foundation. Catherine began her PR career at Six Flags Corporation, where, as the national manager of public relations, she managed the company’s first public relations office in Manhattan and was responsible for publicity for all Six Flags properties.

Catherine was also an adjunct professor at the University of Scranton, teaching public relations and public speaking and is currently an adjunct at Marywood University.

 

John Deats
John Deats is an experienced health care marketing and communications executive with a track record of success in global public relations agencies, hospitals, academic medical centers and managed care organizations; significant experience working effectively with physicians in promoting reputation and expertise.

+ Led in-house marketing and communications divisions at major hospitals, developing powerful brand identities (NYU Medical Center, Northwestern Memorial Hospital).
+ During agency career, served numerous hospital, physician, managed care and patient organizations employing the most current internet, social media and relationship-building strategies (MultiPlan, AAMHO, Medco Solutions; Steven Lamm, MD, Michael Keating, MD).
+ Recognized expertise in media relations and crisis communications; created research-based marketing programs integrating advertising, customer satisfaction and other strategies.
+ Drove successful communications initiatives for pharmaceutical and institutional clients while leading health care practices at leading communications firms

- Euro RSCG Life, New York – Senior Vice President.
- Ogilvy Public Relations Worldwide, New York – Senior Vice President.
- Daniel J. Edelman, New York – Senior Vice President.
- GCI, New York – General Manager, Healthcare.

 

Janet Troy
Janet Troy is an innovative Senior Communications Executive with a sophisticated understanding of communications processes and expertise in strategic planning, public relations and marketing. Politically astute and technologically savvy, she is skilled in media relations, branding and image development, crisis management and the effective use of new digital communications and social media.

Most recently she served as the Vice President, Public Relations at the Public Relations Society of America, (PRSA), where she directed overall communications strategy for the 32,000 professional and student members. In this role she provided counsel to the president, CEO, and board of directors on strategic planning, media relations and crisis communications. In addition she introduced new digital communications technology to PRSA management and membership guiding PRSA into the digital present. She enhanced relevance and media coverage of the annual PRSA International Conference by showcasing PRSA’s usage of digital communications such as Blogs, internet radio programming and pod casts.

While at PRSA she created news opportunities with partners and sponsors, such as a major research projects with Factiva Dow Jones and Harris Interactive, to generate additional press coverage. In another partnership with an online newsroom vendor, she developed a cost-effective, and flexible state-of-the-art media room for dissemination of news and critical information to membership and press.

Prior to that position Troy was Vice President Marketing and Communications at the New York Board of Trade, where she managed a staff of 17 professionals and was responsible for public relations, marketing, new image/branding campaign and the internal website. Earlier experience at Public Relations firms includes New York based Ruder Finn and Rotman and Howard Rubenstein and Associates where she supported clients such as Timex, Money Magazine, Barneys, Mt. Sinai Hospital, Bowery Savings Bank, Chemical Bank Real Estate Division and Hughes Communications.

A native to New York, Janet Troy now lives in Tenafly, New Jersey with her family.

 

Mary Kay Warner
Mary Kay Warner’s experience providing public relations, advertising, and marketing communications services spans nearly 25 years assisting clients in the communications, architectural, industrial, information technology, manufacturing, government, and education industries, achieve their communication objectives with internal, external, and constituent audiences. The list of clients for whom Ms. Warner has been associated include: Akzo Nobel Salt, American Institute of Architects, AT&T, Cahners Publishing, International Salt, Owens-Corning Fiberglas, and, the U. S. Army, among others.

Mary Kay’s discipline in the public relations, advertising, and marketing communications industry is derived initially from her 14-year association with Burson-Marsteller, one of the foremost public relations firms, where Ms. Warner was responsible for the successful development and execution of numerous new product introductions, media relations campaigns and tours, targeted direct mail marketing, consumer loyalty programs, and, special events, all designed to achieve each respective clients’ communication objectives. Ms. Warner’s ability to craft copy for press releases, collateral material, and articles for industry periodicals, earned her a position as assistant editorial director at Burson-Marsteller.

Mary Kay continued applying these communication disciplines with Akzo Nobel Salt, one of the country’s leading commercial, chemical, and industrial salt producers, supplementing these skills by developing and implementing crisis communication programs at the company’s ten production facilities. Subsequently, her association with Diversified Information Technologies provided Ms. Warner with the opportunity to develop and implement numerous employee, community service, and targeted customer-based communication and business development initiatives, elevating the company’s overall perception while generating substantial revenue growth.

 

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